Creating an effective pitch deck is an art, and I rely on Guy Kawasaki’s 10/20/30 rule to guide the process.
This framework emphasizes simplicity, clarity, and brevity, helping to engage investors without overwhelming them. Here’s how I approach preparing a pitch deck:
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1) Stick to 10 Slides
The ten slides cover essential topics without overloading information:
1. Problem: Highlight the pain point your startup addresses.
2. Solution: Introduce your product or service.
3. Market Opportunity: Demonstrate the size and growth potential of your target market.
4. Business Model: Explain how you plan to make money.
5. Underlying Magic: Showcase what sets you apart (e.g., technology, processes).
6. Go-to-Market Plan: Lay out how you’ll reach your customers.
7. Competitive Analysis: Identify competitors and your unique advantage.
8. Team: Highlight the expertise of your founding team.
9. Financial Projections: Provide realistic forecasts.
10. Call to Action: Clearly state what you want from the audience, such as funding or partnerships.
This approach ensures the presentation is concise and well-structured, focusing on the key aspects investors care about.
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2. Keep it Under 20 Minutes
Time is valuable, especially for investors reviewing numerous pitches. I ensure my presentation can be delivered in 20 minutes, leaving room for questions and discussion. This timeframe forces me to prioritize clarity and eliminate unnecessary details.
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3. Use 30-Point Font
Big fonts prevent overcrowding slides with text and keep the focus on visuals and key points. This ensures the audience listens to my narrative instead of reading the slides.
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3 Tips for Success
A) Visual Design: I use minimal yet impactful visuals, ensuring alignment with the startup’s branding. Tools like templates from platforms such as Pitch can be helpful.
B) Storytelling: I weave a compelling narrative, making the problem and solution relatable to the audience.
C) Practice: Rehearsing ensures I deliver confidently, covering all points while staying concise.
Using this method, I create engaging, informative pitch decks that respect the audience’s time and attention, increasing the likelihood of positive outcomes.
For further details, you can explore the resources I referenced, such as Guy Kawasaki’s 10-slide guide and insights from Pitch on successful decks.
Read more:
– https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/
– https://pitch.com/templates/10-Slide-Pitch-Deck-0dh4WE6siodH4gWAjk0og4tB
– https://pitch.com/blog/15-great-pitch-decks-from-successful-startups
~ #BeTechSavvySeries by Terry Tsang ~